Focus group discussion Free Essay Example - StudyMoose.

Focus group discussion. According to studies made by Patton (2002) in the social sciences, FGD allow interviewers to analyze and evaluate people in a more normal environment than a personal one on one interview (Rushkoff 2005).

Focus Groups Essay Focus groups are a popular qualitative research methodology that engages a number of respondents who are simultaneously involved in the discussion of a topic (or number of topics). Focus groups have been used in a wide range of disciplines such as consumer research, marketing research, human resource studies, and others.

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The Procedure Of Focus Group Education Essay. In this chapter, the method adopted to respond to the research question is discussed. In the first section, a motivation for this study is provide. In this chapter, the method adopted to respond to the research question is discussed. In the first section, a motivation for this study is provide.The importance of Focus groups providing better, or worse, information this is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups “offers the advantage of creating inductive insight, and these insights can then be later used in the development of quantitatively instruments such as surveys”, Duarte et al, (2006, pg.202) adds that researchers may still disagree.Focus groups explore collective, not individual, phenomenology, and attempts to infer the latter from focus group data are likely to be unfounded. Focus group data may be a poor indicator of attitudinal consensus, though they may reveal a divergence of opinion and the extent to which certain issues recur across groups.


Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover.This essay depicted some of the main characteristics of quantitative and qualitative methodology as well as surveys and focus groups specifically. We can conclude that if we want to answer our question with an underlying philosophical approach that points to a reality with different interpretations, qualitative methods are more appropriate.

Focus group is small group selected from a wide population and sampled.Very common in marketing research and based open discussion to collect opinions or emotional response to a subject or area.Focus group is a form of qualitative research. 2.0 Advantages of focus group research. In the marketing, focus groups are seen as an important tool for.

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Analyzing Focus Group Data The analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures. A great deal of the skepticism about the value of focus groups probably arises from the.

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The duration of each focus group was 90 minutes, which the researchers felt the time it was the right time, for each group discussion. The fact that F. G were held made it less costly for this study than any other possible study because a large number of people participated in this study at a time which also made it quite quicker.

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In this article, we look at online focus group advantages and disadvantages compared with face-to-face focus groups. There are two main types of online focus group. The first is Synchronous, which means real-time or live groups, conducted via video or chat.

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The focus group will provide an opportunity for you to find out about (insert relevant information). In particular, we would like to know insert two or three bullets points about what you want to know generally). More background information will be sent to those confirming attendance before the focus group.

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Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher.

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The critical appraisal of focus group research articles E Vermeire, P Van Royen, F Griffiths, S Coenen, L Peremans, K Hendrickx Background: Focus group discussions are becoming an increasingly popular methodology in primary health- care research. They can be used to understand people’s beliefs, opinions and attitudes about the topic of inter-.

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Wherever possible, there should be a focus group team. The team should have at least two people. One person is the facilitator and the other is the note taker. It is important to have a note taker to record the focus group feedback. It can negatively impact the discussion if the facilitator is stopping to write things down. A focus group.

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In this module, you will be able to make decisions about transcription of a focus group, interpret focus group notes, analyze qualitative data to identify common categories and themes. You will be able to explain what goes into a focus group report including the appropriate words that are expected.

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Conducting a Focus Group. Conducting a focus group is simply a matter of asking the questions and recording the responses to those questions. However, there are some tips for facilitating high-quality focus groups: The moderator should begin by explaining the purpose of the group and what is expected of the group.

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