Consumer buying behaviour towards online shopping: A literature review The origination of the internet created an entire new experience for consumers regarding gathering information, comparing products or prices and the possibility of purchasing on the internet.
Consumer Buying Behavior. The researcher has strived to infer the factors and reason behind the change in buying behavior of consumers with respect to two wheelers in India. DEFINITION: According to Solomon et al, 2006, “Consumer behaviour is the study of the process involved when individuals.
In this paper, the authors attempt to analyze the characteristics of buying behavior of online shoppers. Consumer buying behavior in respect of online shopping was studied using different socio.CHAPTER II REVIEW OF LITERATURE REVIEW OF LITERATURE Janaki, P and. have written a paper on, “Consumer Behaviour Towards Selected Household Appliances in Ramanathapuram District”, the study revealed that lifestyle characteristics have a great impact on the purchase. “An impact of consumer buying behavior in decision making process.A review of online and o ffline consumer buying behavior has been summar ized drawn from research papers and articles. Following were different statistical techniques utilized by the researches.
A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing.Read More
This research study evaluates the effect that online shopping has on the buying behavior of consumers in the retail sector. Marketing is the main area selected for this research study. This research study works towards identification of consumer buying trends that are changing and a shift is taking place towards online shopping.Read More
An overview of online consumer behaviour theory and model;. If users have a buying attitude towards online shopping from their past experiences then they are likely to buy it. Subjective norm explains the pressure from the marketers on the potential consumers to make them buy or not to buy.. 2015. Technology acceptance model: a literature.Read More
The study focuses on the consumers buying behavior in the fashion industry and the perception of consumers towards branded apparels. To study this deeply, author have planned a methodology. The study is in Urban as well as rural area too. Study shall be focusing on different age groups. The respondents shall be 200 in no.Read More
Thus, consumers' attitude towards online shopping is an important factor affecting actual buying behavior of the internet user. Jarvenpaa and Todd (1997) proposed a model of attitudes and shopping intention towards Internet shopping in.Read More
REVIEW OF LITERATURE. confirms that Brand loyalty and brand switching behaviour of the consumers are. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. On this basis, this research deals with.Read More
Venkoba Rao (2006), carried out in his study consumers’ attitude towards online shopping is a prominent factor affecting actual buying behavior. The results of study of perceptions of 200 online purchasers in Hyderabad reveal trust, security, Internet speed, and responsiveness significantly affect online purchasers’ behavior.Read More
In today's era of internet proliferation, the prevalence of online shopping has increased. Internet has made the transactions smoother, quicker, faster and easier and both the buyers and sellers get benefited by his technology. The growing use of internet in India has created a basis for tremendous prospects for online retailers; knowledge of factors affecting consumer buying behavior can help.Read More
A Study on Customer Perception Towards Online Shopping. Taruna1. Abstract Internet has changed the traditional way of customers shopping and buying goods and services. In this rapidly changing age and time, going digital is the new trend. Every brick and mortar shop is now trying to create its online presence to stay ahead of the competition. Consumers use the internet not only for online.Read More
A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels. abroad. A review of past literature has come up with certain key areas which contribute to the current literature to explore the attributes that influence the buying behavior of clothing apparel among consumers of Bangladesh. Many types of research had been done in this context before in many countries in.Read More